01 / Plan
Strategy & structure
Audience intent, positioning, page architecture, content priorities, visitor journeys, and calls to action.
001 / Digital experiences
A website isn't valuable just because it exists. It should communicate what makes you worth choosing, guide the right people toward action, and feel unmistakably yours.
In short
Web design is the planning, visual design and build of a website so it explains what a business offers and moves the right visitors toward an inquiry. AME7CUA designs and builds business websites from Salt Lake City, Utah.
01 /Clarity
02 /Credibility
03 /Conversion
04 /Ownership
002 / The problem
A dated, confusing, or generic site can make a capable company feel smaller than it is. We start by understanding who needs to be persuaded, what they need to believe, and what action should follow.
Not just: “We need a prettier homepage.”
Instead: “We need the right visitor to understand us and take the next step.”
003 / What we create
The exact scope is customized. These are the capabilities we can combine rather than a promise that every project includes everything.
02 / Design
Interface & identity
Responsive visual design, typography, imagery direction, accessibility-minded components, and motion where it serves a purpose.
03 / Build
Development
Implementation suited to the project, content management needs, performance priorities, and maintainable handoff.
04 / Launch
Search foundations
Descriptive pages, crawlable navigation, metadata, technical checks, redirects when needed, and a sensible measurement plan.
05 / Content
Visual production
Photography, video, graphics, and art direction where original assets will meaningfully improve the experience.
06 / Evolve
Ongoing improvement
Optional updates, content support, and iterative refinements based on actual business needs and site performance.
004 / Our process
- 01
Discover
Goals, audience, competitors, current assets, constraints, and the business decisions the website needs to support.
- 02
Architect
Map the pages and content. Establish clear user journeys and identify what needs to be created before design begins.
- 03
Design
Build an intentional visual system, review important page types, and agree on the experience before full production.
- 04
Develop & test
Implement responsive pages and test usability, navigation, basic accessibility, browser behavior, and performance.
- 05
Launch & hand off
Agree on publishing responsibilities, training, access, documentation, and what ongoing support — if any — looks like.
005 / Selected direction
Recent websites include Cameo College (a full rebuild with SEO, a blog and an anti-spam inquiry form), Cleo Social and Pappy's Pocket Cattle, plus the Kairos concept. Each case study says what was delivered and whether the site is live.
006 / Project fit
A good website project starts with an honest conversation. You don't need a finished brief, but it helps to know what's changing in your business and what success would look like.
Strong fit:You're growing, repositioning, launching, or ready to improve the experience customers already have with your brand.
Possible fit:You need a focused landing page or a practical refresh rather than a full rebuild.
Not automatically necessary:A new website when the real issue is traffic, offer quality, follow-up, or operations. We'd rather identify that upfront.
007 / Frequent questions
Both may be appropriate. The recommendation depends on the existing site, the business objective, available content, and the number of distinct visitor needs to serve.
Search intent informs page architecture from the beginning. Separate service pages can be useful when they offer substantial, original answers to different searches; more pages alone don't guarantee better rankings. Search performance depends on many factors outside the design itself.
Often. We first assess the current platform, design, content, search visibility, and maintenance needs before recommending improvements or a rebuild.
We use appropriate tools to accelerate exploration and execution while keeping human creative direction, quality checks, licensing, privacy, and business objectives central. We discuss material AI-generated content or production requirements as part of project scope.
Scope, features, content readiness, integrations, review cycles, and production requirements. We define deliverables and responsibilities before providing a project-specific proposal.
We agree on ownership, access, documentation, maintenance responsibilities, and any optional ongoing support. The goal is a website you can actually operate.
008 / Let's talk
Tell us where your business is heading. We'll start with what the website needs to accomplish, not how many animations it can display.